For ALACALI (precast concrete industry/constructions) booth original elements of its earthquake resistant concrete structural system (ALA-SAWA Technology/Japan) were used as design elements. The design should be significant and also be retaining in the memory after short visiting times. As a provocation of common light-weight mobile trade fair booth design heavy concrete frames were tilted with additional cantilevers. Stapled coloured concrete elements were used for the necessary representation units such as the bar and presentation shelves/platforms. This project won the BEST DESIGN AWARD price at TurkeyBuild 2008 Ankara.